Graduate Courses: C.T. Bauer College of Business

Courses: Marketing (MARK)

 

6361: Marketing Administration
Cr. 3. (3-0). Prerequisite: graduate standing. Marketing orientation and concepts; marketing programs incorporating the societal perspective in formulating strategies for the design, pricing, channeling, and promotion of products/services.

6398: Research
Cr. 3 per semester. Prerequisites: graduate standing and approval of chair.

7362: Management of Marketing Information
Cr. 3. (3-0). Prerequisites: MARK 6361 and STAT 6360. Acquiring and effectively utilizing market information in decision-making.

7366: Business to Business Marketing
Cr. 3. (3-0). Prerequisites: graduate standing and MARK 6361. Concepts and cases in interorganizational marketing management.

7368: Integrated Marketing Communications
Cr. 3. (3-0). Prerequisites: MARK 6361. The use of advertising, public relations, and other promotional tools.

7369: International Marketing
Cr. 3. (3-0). Prerequisites: graduate standing and MARK 6361. Students may not receive credit for both MARK 7369 and INTB 7369. Marketing strategies for international firms.

7370: Advanced International Marketing
Cr 3. (3-0). Prerequisites: graduate standing, MARK 7369 or INTB 7369, or consent of instructor. Credit for degree cannot be received for both MARK 7370 and INTB 7370. Advanced study in marketing analysis and marketing strategies for international firms.

7372: Services Marketing
Cr. 3. (3-0). Prerequisites: graduate standing and MARK 6361. Addresses unique aspects of services, such as intangibility, lack of inventory and close interaction between provider and customer, as well as the associated marketing and managment tasks for the provider, including managing demand and human resources. Special emphasis on the determinants of service quality and the link between internal business practices and customer satisfaction.

7373: Legal and Public Issues in Marketing
Cr. 3. (3-0). Prerequisite: MARK 6361. Laws and regulations affecting marketing and public issues.

7374: New Product Development
Cr. 3. (3-0). Prerequisites: graduate standing and MARK 6361. New product development and testing, business analysis for new products and applications of marketing planning models for successful introduction of new products.

7375: Marketing Planning and Strategy
Cr. 3. (3-0). Prerequisite: MARK 6361. Development of a marketing plan for a specific product or service.

7378: Selling and Sales Management
Cr. 3. (3-0). Prerequisite: MARK 6361. Development of selling skills and sales management training, with emphasis on business-to-business selling.

7393: Practical Marketing Analysis
Cr. 3. (3-0). Prerequisite: MARK 6361. May be repeated for credit when topics change. Evaluating marketing alternatives in business decisions.

7397: Selected Topics in Marketing
Cr. 3. (3-0). Prerequisites: graduate standing and approval of chair or program director. May be repeated for credit when topics vary.

8334: Marketing Systems
Cr. 3. (3-0). Prerequisites: graduate standing and consent of instructor. Marketing systems including international marketing and market regulation.

8335: Marketing Models
Cr. 3. (3-0). Prerequisites: graduate standing and consent of instructor. Mathematical and statistical models in marketing.

8336: Marketing Research Methods
Cr. 3. (3-0). Prerequisites: graduate standing and consent of instructor. Marketing research tools and techniques.

8337: Behavioral Constructs in Marketing
Cr. 3. (3-0). Prerequisites: graduate standing and MARK 6361. Development of a model of buyer behavior.

8338: Marketing Management and Strategy
Cr. 3. (3-0). Prerequisites: graduate standing and consent of instructor. Marketing management issues and their impact on marketing strategy.

8349: Multivariate Methods in Marketing
Cr. 3. (3-0). Prerequisites: graduate standing and consent of instructor. Multivariate data analysis techniques for marketing research.

8395:8695: Teaching Practicum
Cr. 3-6 per semester. Prerequisites: graduate standing and consent of instructor. Supervised practice in the teaching of marketing.

8396:8696: Research Practicum
Cr. 3-6 per semester. Prerequisites: graduate standing and consent of instructor. Supervised research in marketing.

8397: Selected Topics in Marketing
Cr. 3. (3-0). Prerequisites: graduate standing and approval of chair. May be repeated for credit when topics vary.

8398: Special Problems
Cr. 3 per semester or more by concurrent enrollment. Prerequisites: graduate standing and approval of chair.

8399:8699:8999: Doctoral Dissertation
Cr. 3 per semester. Prerequisite: graduate standing.

Catalog Publish Date: January 14, 2013
This Page Last Updated: June 14, 2012