Frontier Fiesta is the University of Houston's oldest and proudest tradition. Established in 1940, it began as a festival to promote the University of Houston when the University first moved from downtown Houston to its present location.
Every year, the Frontier Fiesta Association gives scholarships to deserving incoming freshman and current UH students. These scholarships not only reward academic achievement, but also recognize outstanding efforts in community service.
Each year, Frontier Fiesta awards scholarships to incoming freshman based not only on academic and community achievements, but also recognizes outstanding efforts in leadership.