CHILDREN, LITERACY, AND THE COMPUTER
For the joint Presidents' Program of the Library and Information
Technology Assn. (LITA)
and the Assn. for Library Service to Children (ALSC)
at the American Library Assn's. (ALA's) Summer meeting, 2:45-4:00 PM, Monday,
June 30, 1997, San Francisco Hilton and Towers.
by John Lienhard
Mechanical Engineering Dept.
University of Houston,
Houston, TX 77204-4792
713-743-4518
jhl@uh.edu

Two things turned us from apes into a hi-tech species. The first
was what the Greeks called techn -- the art
and the skill of making things. Techn
is the work of a sculptor or a stonemason, of a healer or a painter. Before
anthropologists decide whether an old skull was ape or human, they search
the area around it for evidence of techn -- evidence of serious tool
making.
When we did our first tool making, some 2.4 million years ago, our
brains were only half the size they are today. Our capacity for thought
started increasing only as we began creating more than the most rudimentary
implements.
The second great factor appeared only 25 or 30 thousand years ago.
That's when we believe speech became fully evolved. It's also when we date
the first cave paintings. That's when we radically improved our means for
communicating ideas. We began telling one another about our
techniques. We developed a lore, or a science, or an "ology" of technique.
We combined techn with its ology. We became technologists.
This afternoon we meet to talk about the technology of computers
and about that special communication that we call education. So, to begin,
I ask who on this planet would be clever enough to invent a microcomputer?
Who did invent the microcomputer? The answer is, nobody
did. It invented itself. At each stage of its evolution, the computer
revealed more of its potential. At each stage it exposed one more step
that this or that person recognized and leaped to complete.
One Christmas we gave a small Commodore home computer to our then
15-year-old son. He vanished into his room for two weeks and emerged, about
Epiphany-tide, able to program in Basic. Who taught him?
The computer did. It expanded his mind. It made him more than he was. He
came out of his room changed.
Like all of us, he was being shaped by a two-fold inheritance: one
genetic, the other cultural. The lore of making and using implements, is
the primary part of our cultural heritage. The tools, implements, and machines
around us enfold and instruct us from birth to death.
So, you see, I'm hardly guilty of hyperbole at all when I say that
the computer invented itself. We instinctively build machines that resonate
with us, and which teach us. The evolution of any machine rises out of
that synergy and not out of conscious human contrivance. The automobile,
for example, led to things that'd never crossed the minds of its inventors.
It led us, for good or for ill, to create highway systems and to change
the form of cities. The invention of the telephone likewise altered the
whole texture of human interaction.
Now, with that in mind, let's ask how the synergy between the computer
and our minds is working today. What's the texture of technological change
going on around us? I'll begin with three loci of change -- call them:
Pointillism, Memory, and Visualization. First,
Pointillism:
I like pointillism -- Seurat's paintings, newspaper photos emerging
from clouds of tiny black dots. But what happens when the whole fails
to emerge and we're left with only dots? What reference librarian
hasn't noted the way students using our rich electronic sources fall into
a trap of unmerged dots.
Computers do an odd thing with knowledge. Ask a question and they
immediately highlight the precise answer -- the citation, the definition.
We're handed answers stripped of context. We no longer need to read a whole
article or book to find what we want. We don't see the nearby words in
a dictionary. As we lose context, knowledge grows sterile and the forms
of serendipity that we've used in the past evaporate. When we really set
out to learn, we have to see relations among points in space.
I've learned so much in the process of looking up something else
-- adjacent pages in a dictionary, reading a whole book to learn one specific
thing. The computer turns context into an avoidable waste of time.
And that is a far greater loss than we first imagine.
The next victim of the computer is memory: When I used
a slide rule, I had to do a lot of the calculation in my head. That meant
memorizing decimal placements and roughing out the calculation as I went
along. Now that dimension of thought is wholly gone. Once I had to memorize
spelling. Now the machine spells for me.
But creativity is precisely a matter of having enough context in
the RAM-storage part of brain to let us recognize ideas that are out
of context. Our dusty attic of randomly remembered stuff: names,
dates, lyrics and melody. That's what creativity feeds on. Piece by piece
the computer chips away at that legacy.
After WW-II, we began -- systematically -- to downplay memorization.
The public schools said students won't understand anything if they only
memorize. We want them to learn concepts, not just facts. For a generation,
memory fell out of fashion.
All that used to suit me fine. But looking closely at invention,
and at the nature of concepts, has changed my mind. Now I tell students,
"Memorize! Memorize everything in sight -- batting averages and poetry,
faces and equations." Another movement also gained momentum after WW-II
-- Montessori education for children. Maria Montessori believed that creativity
is a matter of association. She said:
What we call [creativity] is in reality a composition -- a construction raised on
material of the mind, which must be collected by the senses. We are unable to
"imagine" things that don't actually present
themselves to our senses.
Montessori originally dealt with disadvantaged children and she recognized
their need for intellectual grist. She heaped sense data upon them -- games,
apparatus, things, experience. She steered them away from anything smacking
of fantasy. I don't know if she spoke the forbidden word, memorization,
but she certainly gave her students much to remember.
Montessori's creative construction is based on sense data, but it's
also built from material of the mind. We don't just experience the world
around us. We also experience our own knowledge -- dates, faces, and poetry.
Invention occurs when we connect data from two unrelated pages of our mind.
To do that we have to make a habit of recollection. Why were
Leonardo, Newton, and Franklin so clever? They all had voracious appetites
for knowledge, but they also had a prodigious habit of retaining knowledge.
They had huge contexts of remembered fact to connect and expand ideas.
Now memory comes under a new threat. Computers detach memory from
our minds. Children once memorized geography; now computers tell them instantly
where St. Augustine or Pierre are to be found. Now word processors remember
how to spell for us. We once knew how to remember numbers while we did
arithmetic in our heads. Now, why should we remember numbers, words, or
anything else? The effect is palpable in our schools. Smart students are
losing the habits that support memory. They have more and more trouble
making the connections that constitute understanding.
Memorization is drudgery only until we forge the habit of association
-- of recognition. That's why, when students ask me, "Will I have to remember
formulas in this course? Will I have to remember dates?" I smile and say,
"Oh yes, indeed, you will."
Perhaps the most serious casualty of the new computers is spatial
visualization: We've built the rules of perspective, geometry, and
mathematical graphing into our computers. What we once did in our heads,
computers now do for us. They simply hand us the result on a two-dimensional
screen. Today's TV and computer images let us fall into space. We wheel
and turn in three dimensions, seeing an object as though we were some mad
dervish swirling above it, below it, around it. We couldn't've dreamt those
displays forty years ago. Now we've built the mathematical logic behind
geometry and perspective into our machines. Once we used drafting to translate
the pictures in our mind into pictures on paper. Now we build the picture
on a computer screen with out first seeing it in our heads.
Eight hundred years ago medieval masons built Gothic Cathedrals without
working drawings. They translated mental vision into glorious structure
without its ever touching paper. Then, in 1525, Albrecht Dürer showed
how to use the new Italian rules of perspective to create pictures mechanically.
Since then we've gone through mechanical drawing, camera obscuras, photography,
TV, and finally come to a world where every kind of design is computer-aided.
Today's designers need do very little mental construction. Instead they
call up finished images on 2-D screens. When that happens the gains
are so great that we once more forget to count the cost.
Creative thought means building in our minds. We erect strings
of logic and we frame poetic images. We sift and rearrange recollection.
We construct every kind of relation among objects or shapes or quantities.
The computer has taken on only a small piece of all that. For millennia,
we've done far more than just drafting in our mind's eye. What will now
become of generations who've never formed the habit of visualizing
-- to math students who've never built graphs in their minds, to medical
students who've learned gross anatomy on a 2-D computer screen. The computer
has, in a word, suckered us into throwing out the baby with the bath water.
Computers and all they do for us! They're here to stay, and thank
God for them! But in their near wake, education does face
disarray. Our thinking is moving away from the old conceptual models our
schools are based on. And that gulf will grow wider. For the new electronic
media are leaving a great vacuum which we have not yet figured
out how to fill.
Twenty-five years ago I sat in an outdoor cafe with four colleagues.
We wondered aloud whether or not we should let students use pocket calculators
when they took tests. How would they ever learn to use their slide-rules!
That sounds so foolish today. Slide-rules immediately went the way of dinosaurs.
As we sat in that cafe, their death was as certain as yours and mine, and
it was far more imminent. But, from another perspective, our worry doesn't
look quite so silly today. You had to do mental arithmetic when you used
a slide-rule. Slide-rules gave us a mental picture of logarithmic, exponential,
and trigonometric variations.
Our students today are smart, make no mistake. They can work wonders
with their computers. But they have far more trouble estimating numbers.
They have trouble in a graphical world. They don't know how to sketch pictures.
And as they lose context it becomes harder and harder to negotiate the
empty space between the dots.
Of course there never was any hope of keeping slide
rules, any more than there can be any doubt about fully and rapidly embracing
the computer. Our task as teachers is to give our students the multi-dimensional,
multi-textured context that they lose as they leave slide
rules, paper graphs, and all the rest behind.
Pointillism, loss of memory, and the decay of spatial visualization
are fairly obvious direct effects of the computer. But computers are also
having some serious effects on education as a social process. Ask yourself,
do computers fragment our students' vision or unify it?
Since the 19th century, public education and school textbooks have
steadily drawn our culture together. Remember The Weekly Reader
in grade school. Early network radio -- fireside chats, Orson Welles, and
The Lone Ranger. They all drew us together as a nation. Then
network TV: Who among us didn't hear, again and again on TV, Martin Luther
King's dream of little Black children and little White children playing
together!
Yet education is fragmenting today. You see it splintering into new
private schools that serve our different political and religious views.
Public schools are becoming bilingual. Once we tried to celebrate our diversities
by stirring them into a common pot. Forces today are acting to protect
and isolate differences. We face loss either way. We don't want to be homogenized.
Nor do we want to lose global community. Common experience vs.
fragmentation has become an essential tension during the 1990s.
Where do the computer networks fit in this tension?
On the nets, I speak with friends in Japan and England, a scholar in Toronto,
and my far-flung offspring. The thin wire of a modem becomes a penstock,
gushing its flood of shared information. Surely computers are building
community. But they also fragment us: Each of us signs on to different
sets of listserves. The computer leads us off into a thousand tiny splinters
of specialization. I'm on a Rare Books listserve, and it's woe betide
the member who strays off a specified range of topics into some unbusinesslike
side context.
Like so many technologies, the new media are both dividing and uniting
us. Since machine-human interactions are synergies, new technologies intensify
what we already are. For example: a century ago the new automobiles began
scattering the extended family at the same time they made the country smaller
and drew us together. That's because we sought to be mobile
and united at the same time.
Now the electronic media give us new means for fulfilling those same
two deep and often contradictory cravings. They help to draw us into communion
with one another. And they help to give us greater isolation
from one another. First cable TV (with all its diversity),
and now the internet (with even greater diversity), are intensifying that
same old tension. As teachers turn to these two kindred media, the forces
of fragmentation rise.
The new media seem only to provide more information. But the way
they do it changes what that information says. As the internet enters schools,
it ties into all that's wrong about TV. TV has already paved the way for
the internet to bring commercial interests into schools.
I know what a huge concern the question of censorship has been for
all of you at this meeting -- censorship that's being driven by the availability
of sexual pornography on the net. But I fear we have a far worse kind of
pornography to worry about. This January the New York Times
told a chilling tale about the Seattle school system. Its budget had been
cut by 12 percent and it was seriously short of money. The School Board
solved that problem with a simple policy change.
They voted to accept corporate advertising in middle and high schools.
Advertisers have known how effective it is to reach kids for a long time.
Now they have new means for getting in. As you and I worry about the decay
of science and math education, advertisers offer to solve our problem,
and it seems too good to turn down. So Hershey Foods gives Seattle kids
a science video, along with a curriculum guide for their teachers called
The Chocolate Dream Machine. Elsewhere third graders are
using Tootsie Rolls to practice math. Children are learning to read with
software featuring logos for junk food. Prozac people even spoke to a school
assembly on National Depression Screening Day.
Alex Molnar talks about these inroads in his book, Giving
Kids the Bu$iness. One widespread advertising gimmick is Channel
One -- a 12-minute daily TV show transmitted to classrooms, ten minutes
of current events and two minutes of ads. In return for free TV receivers
and a satellite dish, schools promise to run the program in 90 percent
of their classes for three years.
In the most insidious of these assaults, the R. J. Reynolds Company
bought the Weekly Reader in 1991, and it actually
carried the Old Joe Camel logo into our schools. Since then, the Weekly
Reader's anti-smoking messages have been reduced by a factor of three.
It'll be interesting to see what the Federal Government's new pact with
the Devil will do to all that.
Molnar quotes research results which show that Camel sales to children
rose from six million dollars in 1988 to an astonishing 476
million dollars in 1991. Tobacco companies depend absolutely on making
addicts of our children before they reach an age of responsible choice.
All this calls to mind Gresham's Law: "Bad money drives out the good."
When essential civic services grow desperate for support, the people trying
to run them turn a blind eye to the damage bad money does. And there can
be no doubt this is bad money. We badly need to beef up public education
in America -- especially in math and science. It'd be far cheaper to accomplish
that with simple tax money.
One Seattle teacher said she'd made her plans for using The Chocolate
Dream Machine, "I'll [ask my students] ‘Why do you think Hershey's sent
this to teachers?'" Well, once we've let the Trojan horse in, the best
anyone can do is try to keep the guards from falling asleep.
It should be no surprise that students might understand, better than
we do, where learning should be centered. Five years back, The University
of Houston library ran a workshop for inner-city honor students. They began
by handing the students a questionnaire. One pair of questions (What do
you like least about libraries? What do you like best?) got a very telling
answer. Of course many students gave obvious answers: Libraries are places
to get information. They house books and friendly information-givers.
But two-thirds of the students said something else entirely. Two-thirds
said they liked libraries because they're a quiet place --
a peace-filled environment. Like the students that Montessori designed
her program around, these were disadvantaged kids -- smart teenagers from
a tough school. Their lives were not filled with quiet. These
students meant to study science, engineering, medicine and law and they
knew they'd need a mental oasis. The library was their metaphor
for that need. It reminded me of what Jean Paul Sartre once said:
Let us not look for the door, and the way out, anywhere but in the wall against
which we are living. Instead, let us seek the respite where it is -- in the very
thick of the battle.
Those students reflect a tension that any creative person feels. Pain
and trouble are grains of sand in an oyster. Without disturbance we don't
grow. But neither do we grow, or create, without
internal quiet. The trick is to come to that peace in the middle
of the marketplace. A poem by Yeats catches the idea.
My fiftieth year had come and gone.
I sat, a solitary man,
In a crowded London shop,
An open book and empty cup
On the marble table top.
While on the shop and street I gazed
My body for a moment blazed,
And twenty minutes, more or less,
It seemed, so great my happiness,
That I was blessed, and could bless.
Still, we have to go, now and then, to a real quiet place.
Endless distraction kills something inside us. We might find our quiet
place in nature, with another person, or in physical exercise. But find
it we must. And we won't find it in the middle of the whirlwind until we've
first learned to find it in a quiet room. The library became
these students' metaphor for a place apart. And they knew
they must find such a place on the way to forming themselves.
Twelve hundred years ago, Charlemagne hired the English scholar Alcuin
to bring literacy to his empire. Alcuin might well be the single most important
figure in Early Medieval history. And he said something that perfectly
reflects those high school students.
| O quam dulcis vita fuit |
Oh how sweet life became |
| dum sedebamus in quieti |
When we sat together in quiet |
| … |
|
| inter liborum copias. |
Midst all these books. |
That brings me to one last way technology is dragging education off
on what may or may not be a tangent. My first real awareness of this problem
came in 1990. I was on a lecture tour in Sydney Australia.
One day I visited the highly-touted science museum there, and the place set off warning bells.
The Museum was a thoroughly modern hands-on exploratorium for school children.
Here and there, mimes did little theater pieces. It offered children the
same experiments I did as a college freshman: Turn a knob and measure gravity
-- or the period of a pendulum. Place a ball in a stream of air and learn
Bernoulli's principle. It was all so sensible, so user-friendly.
So I watched the children. They ran about, randomly throwing balls and pulling levers.
All they saw was motion. Meanwhile, their unrewarded excitement drove them
to a fever pitch of chaos. I watched and remembered my own visits to the
museum. Mine was quiet and mysterious. I didn't understand everything there,
either. But I knew it held secrets I must one day learn. I knew the force
ran in that eerie place -- filled with skulls, sarcophaguses, and minerals.
Libraries face a similar issue. Most of us already have access to library
catalogs, major reference sources, even many journal articles –- right
in our own offices. But not books, that's not the way we use books.
Librarian Michael Gorman asks what that means. Will libraries change utterly? What'll
become of the inner space that so touched those high school students? He
talks of moving book shelves, robot assistance and videoimage storage.
He recites all the hi-tech means for handling information; then he reminds
us: we have hi-fi's at home but we still go to concerts.
New technologies don't replace the best old technologies. They supplement them. It's an
easy temptation to rush in and replace an old technology while its function
is still vital. The new function of museums and libraries is a working
interaction with learning. The old function is to retain, even to celebrate,
knowledge. The old libraries once told the mysterious power of knowledge.
We tiptoed and whispered as much to honor that presence as to avoid disturbance.
Children and adults alike knew that instinctively. They reminded us that
the ancient lore of our people is precious. Forget that, and the learning
process becomes empty.
Museums are moving away from the mystery of artifacts and into new dimensions of programmed learning. No longer do they offer
rocks and bones -- paintings and sculpture, but rather computer screens
and push buttons. You see, a whole new enterprise has arisen under the
old name, museum. This new institution is no longer a place to store and
display pictures and artifacts. It is, instead, a place where we come to
learn in new ways. It should be called a virtual museum or a learning center.
So we find I-MAX theaters, artificial rain forests, exploratoriums, children's
museums -- all kinds of new displays. As these places appear, they often
displace the old museum content. Many are experiments that will fail. Many
give us much to criticize. Yet some are truly spectacular, and some are
finding radically new ways to touch us and to teach us. These new museums
are embryos. They seem to threaten the old art and science museums because
that's where they first appear. But it's not old museums that they really
threaten. What they'll really change is education as we know it.
All that experimenting will eventually yield long-range pedagogical successes which
will end up influencing classrooms. Meanwhile the new learning centers
will break free of the artifact display museums and leave them largely
intact. Twenty-first century minds and senses will still be fed by the
physical presence of beauty, history, and our origins, you can bet on that.
Of course all this can also be said for libraries. Libraries will survive
as repositories for paper books and as quiet places. You can bet on that,
as well.
But the computer will be an integral part of education, libraries,
museums, and the new learning centers. So let's get back to the matter
of using the computer well –- to the matter of letting it shape new metaphors
and letting it mold us into a new people.
Last year, Vice President Al Gore wrote a wonderful editorial for Science Magazine. In it he put forth
his metaphor of distributed intelligence. Gore began by talking about computers.
Twenty-five years ago, computer pundits expected a few huge machines to
handle all our computing needs. No one saw the personal computer coming.
No one saw how machine intelligence would be distributed today.
Gore reminded us that we live by metaphors. The factory was once our metaphor for making
things. Our livers were blood factories; our minds were idea factories.
The metaphor of the factory, the large central production unit, has been
breaking down ever since Henry Ford. Where are computers made today, or
automobiles? Pieces are made all over the world: China, Mexico, Taiwan,
the US. My computer was assembled at a little shop down on the corner.
Not just computer manufacture, but computer use as well, has decentralized.
Ten years ago the last vestige of the large central computer was the so-called
super-computer which we used only for our huge computations. But each new
generation of PCs has taken over more super-computer turf. At the same
time, super-computers themselves become smaller and more affordable. Besides,
we can now do many large calculations with blinding speed using arrays
of cheap PCs wired to work in parallel with one another. The upshot is
that machine intelligence actually gains in effectiveness as it distributes
itself into the population.
Now, Gore says, that's the way human potential also works. Large central organizations can't think. Only individuals can
think. We must capitalize on individuals thinking in parallel.
Yet we cling to the metaphor of the factory. The purpose of a large central factory
is to maximize the production of a standard product at the lowest unit
cost -- just as the purpose of a super-computer is to maximize the speed
of a very-long calculation. By the metaphor of the factory, research is
a waste of time. But society faces problems that cannot be met with the
output of factories. They must be met with human intelligence and intelligence
must be applied by many of us working in parallel.
Henry Ford's cheap Model-T's had far less road life than today's cars. They were fuel-inefficient and
they needed constant maintenance. Ford's factories ultimately proved unable
to give the public what it began wanting in a car. The next generation
of automobiles had to emerge from the distributed intelligence of competitors
and users -- not from the old Ford factory.
So, Gore said, we have to feed intelligence at the grass-roots level. We need to fund education and research.
The worst thing we can do is let an educated over-class develop. The worst
thing for all of us is a super-computer model of intellectual elitism.
He finished with another wonderful term. Our survival, he concludes, depends
on our ability to create a learning society.
But how do we make a learning society when the computer is changing the game too fast for us to keep
up. Every time I speak to an audience, I get the question, "How do we fight
sagging math abilities in our schools?"
Well, I've said what I think is happening to us -– that you and I did so many things in school that students
no longer have to do. We memorized poetry. We plotted graphs. We did arithmetic
in our heads. Books and radio were our entertainment. Now the new electronic
media are not only doing the arithmetic -- they're solving the differential
equations. In a recent TV spot about special effects for the movie, Anaconda,
a woman said, "Because of computer graphics we can do so much more. We
can open up the imagination."
But when she makes an oversize serpent materialize, she does less to open
our imaginations than she does to show us her imagination.
Consider how that works in teaching. We teachers once memorized poetry,
imagined dragons, and invented solutions to calculus problems. But our
students have not. We're trying to share the hard-earned fruits of our
own imagination and memory.
Students have calculators (as we do), computers (as we do), and TV sets
(as we do.) But they lack our experience of life without those things. All this
high-tech is one thing to us. It's something else entirely to them. It's a delight for us when the computer creates
conic sections on the screen that look just like objects we once visualized
in our minds. But the student who's seen them only on a screen is baffled
when we ask him to sketch diagonal sections of, say, an airplane fuselage
or a human skull -- items that don't happen to be stored in the computer.
It's a delight for me when the computer hands me the context of Shakespeare's
line, "My library was dukedom large enough." Prospero said that to his
daughter in The Tempest. He was praising the inner life he now led in his
private island world. But for students who never remembered the line in
the first place, the computer's ability to find it is quite empty.
We teachers face a formidable task. First we have to reduce the two-dimensional screen
back to its proper role as a tool. It belongs in the background. Then we
have to find new means for training the mind when we have at hand a machine
that can replace so much of the mental exercise you and I used to grow
strong.
We teachers and librarians need to forget the novelty of our computers.
After all, they'll be as ordinary to our children as the new cars and electricity
were in our lives. We need to find ways to walk around our two-dimensional
screens -- ways to take our children back to Prospero's rich three-dimensional
island of the mind.
We'll never survive a revolution by pretending it doesn't
exist. And we ignore the ongoing revolution at great peril. The only people
who can ever preserve those values of the old regime that need preserving
are the ones who live at the center of the revolution.
So: Be at the center of the storm. Know what the computers can do
and what can be done with them. Then ask yourself what human qualities you
want to preserve into the 21st century and what human qualities you are ready
to let go of -- for we will have to relinquish some of the old virtues.
We are being changed by the machine. And we are being changed radically. But let us not be changed
absolutely,. Let us help one another to draw just a few crucial lines in
the sand.
SOME SOURCES
Most of what I say here, I've said many times, in
many ways, on my daily radio program, The Engines of Our Ingenuity. The
program is distributed without charge on the NPR Satellite Feed to any
station that wishes to air it. A full set of transcripts and a searchable index may be found at: http://www.uh.edu/engines/search.htm
The transcripts include a great deal of reference material. A few sources
specific to what I have said here follow:
Spence, J. D., The Memory Palace of Matteo Ricci. New York: Viking Press, 1984.
Berryman, J., Montessori and Religious Education. Religious Education, Vol. 75, No. 3, May /June,
1980.
Ferguson, D. S., Engineering and the Minds Eye. Cambridge, MA: MIT
Press, 1992.
West, A. F., Alcuin and the Rise of the Christian Schools. New York: Charles Scribner's Sons, 1892, 1909.
Howell, W. S., The Rhetoric of Alcuin & Charlemagne. New York: Russell & Russell, Inc., 1965.
Gorman, M., The Academic Library in the Year 2001: Dream or Nightmare or
Something In Between. The Journal of Academic Librarianship, Vol. 17, No.
1, March 1991, pp. 4-9.
Stead, D., Corporations, Classrooms and Commercialism. The New York Times, Education Life,
January 5, 1997, Sect. 4A, pp. 30-33, 41-47.
Molnar, A., Giving Kids the Bu$iness: The Commercialization of America's
Schools. Boulder, CO: Westview Press, 1996.
Parker-Pope, T., Most Ad Executives Say Tobacco Firms Target Children. The Wall Street Journal, Sunday, December
18, 1996, B5. Gore, A., The Metaphor of Distributed Intelligence. Science,
Vol. 272, 12 April, 1996.