Promotional strategies in sport, consumer behavior, and disability sport
Recent Publications and Research Activity
Byon, K. K., Choi, A. J., Cottingham, M., & Park, R. S. (2016). Special Olympic stakeholders’ perceptions of service deliveries: Construct validity of selected measures on service perception. European Journal of Social Sciences, 50(2), 140-153.
Cottingham, M., Carroll, M., Lee, D., Shapiro, D., & Pitts, B. (2016). The Historical Realization of the Americans with Disabilities Act on Athletes with Disabilities. Journal of Legal Aspects of Sport 26(1) 5-21.
Cottingham II, M., Blais, D., Bogle, K., & Gearity, B. (2016). A qualitative examination of Latin American disability sport practitioner's marketing practices. Journal of Sport for Development 3, 9-18.
Wann, D. L., & Cottingham, M. (2015). The impact of team identification and knowledge of an athlete’s physical disability on spectators’ impressions of players. Journal of Contemporary Athletics 9(3) 161-171.
Cottingham II, M., Gearity, B., Goldsmith, A., & Kim, W. (2015). A comparative analysis of factors influencing spectatorship of disability sort: A qualitative inquiry and next steps. Journal of Applied Sport Management 7(1), 20-39.
Cottingham II, M., Pate, J., & Gearity, B. (2015). Examining inspiration, perspectives of stakeholders attending a community power soccer tournament. Canadian Journal of Disability Studies 4(1), 59-89.
Truman, J.J., Cottingham II, M., Jubinville, K, & Lynch, A. (2014). Examination of Social Media in NCAA DII Institutions. Journal of Contemporary Athletics 8(2). 102-114.
Cottingham II, M., Phillips, D., Hall, S. A., Gearity, B., & Carroll, M.S. (2014). Using the MSDSC to examine consumption behavior of collegiate wheelchair basketball spectators. Journal of Sport Behavior, 37(2), 117-133.
Cottingham II, M., Carroll, M., Phillips, D. Karadakis, K., Gearity, B.T. & Drane, D. (2014). Development and validation of the motivation scale for disability sport consumption. Sport Management Review, 17(1) 49-64.
Judge, L., Petersen, J., Bellar, D., Craig, B., Cottingham II, M., & Gilreath, E. (2014). The current state of NCAA Division I collegiate strength facilities: Size, equipment, budget, staffing & football status. Journal of Strength and Conditioning Research, 28, 2253-2261.
Larkin, B., Cottingham II, M., Pate, J.R. (2014). Exploring the feasibility of wheelchair basketball as an NCAA emerging sport. Journal for the Study of Sports and Athletes in Education, 8(3), 168-185.
Hindawi, O. S., Orabi, S., Al Arjan, J., Judge, L. W., Cottingham, M., & Bellar, D. M. (2013). Offensive tactical thinking level of wheelchair basketball players in Arab countries. European Journal of Sport Science, (13) 622-629 doi 10.1080/17461391.2013.771383
Mestayer, L., Black, J., Edwards, T., Behlmann, A & Cottingham II, M. (2013). A case study: An examination of access for those with disabilities at revenue generating sport facilities at a Division I institution. Journal of Facility Planning, Design & Management, 1(1) 16-27.
Cottingham II, M., Gearity, B.T., & Byon, K. K. (2013). A qualitative examination of disability sport executives’ perceptions of sport promotion and the acquisition of sponsors. Sport Marketing Quarterly, 22(2), 92-100.
Cottingham II, M., Byon, K. K., Chatfield, C., & Carroll, M. (2013). Examining the influences of relationship to disability on wheelchair basketball spectators. Disability Studies Quarterly, 33(3).
Cottingham II, M., Chatfield, S., Gearity, B.T., Allen, J.T. & Hall, S.A. (2012). Using points of attachment to examine repatronage and online consumption of wheelchair rugby spectators. International Journal of Sport Management.13(2), 160-172
Byon, K.K., Carroll, M.S., Cottingham II, M., Grady, J., & Allen, J.T. (2011). Examining gender differences in the effect of spectator motivation on sport consumption behaviors at collegiate wheelchair basketball games. Journal of Venue & Event Management, 3(1), 11-28.
Byon, K.K., Cottingham II, M., & Carroll, M. (2010). Marketing murderball: The influence of spectator motivation factors on sport consumption behaviors of wheelchair rugby spectators. International Journal of Sports Marketing and Sponsorship, 12(1), 76-94.
Cottingham II, M., Blom, L., Burchell, S., & Johnson, J. (2010). Understanding the relationships among social cohesion, the coach-athlete relationship, and socioeconomic status of high school softball and baseball players. Journal for the Study of Sports and Athletes in Education, 4(1), 9-22.
B.A. in Political Science, Minor in Sociology at The University of Arizona, 2002
M.S. in Recreation Administration at The University of Southern Mississippi, 2008
Ph.D. in Human Performance concentration Sport Management at The University of Southern Mississippi, 2012