Dr. Michael Cottingham
Office Number: 104X GAR
3855 Holman St., Rm 104 Garrison
Houston, TX 77204-6015
Promotional strategies in sport, consumer behavior, and disability sport
Recent Publications and Research Activity
Cottingham II, M., Chatfield, S., Gearity, B.T., Allen, J.T. & Hall, S.A. (2012). Using points of attachment to examine repatronage and online consumption of wheelchair rugby spectators. International Journal of Sport Management.13(2), 160-172
Byon, K.K., Carroll, M.S., Cottingham II, M., Grady, J., & Allen, J.T. (2011). Examining gender differences in the effect of spectator motivation on sport consumption behaviors at collegiate wheelchair basketball games. Journal of Venue & Event Management, 3(1), 11-28.
Byon, K.K., Cottingham II, M., & Carroll, M. (2010). Marketing murderball: The influence of spectator motivation factors on sport consumption behaviors of wheelchair rugby spectators. International Journal of Sports Marketing and Sponsorship, 12(1), 76-94.
Cottingham II, M., Blom, L., Burchell, S., & Johnson, J. (2010). Understanding the relationships among social cohesion, the coach-athlete relationship, and socioeconomic status of high school softball and baseball players. Journal for the Study of Sports and Athletes in Education, 4(1), 9-22.
B.A. in Political Science, Minor in Sociology at The University of Arizona, 2002
M.S. in Recreation Administration at The University of Southern Mississippi, 2008
Ph.D. in Human Performance concentration Sport Management at The University of Southern Mississippi, 2012