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Temple Northup, Ph. D.

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Associate Professor

    • Office: Communications Bldg, Room #108
    • Email:
    • Phone: 713-743-1697

Dr. Northup is Director and an Associate Professor at the Jack J. Valenti School of Communication where he teaches both undergraduate and graduate courses in media writing, media effects, and research. Dr. Northup is also co-director of the Gulf Coast Food Project ( He received his B.A. in anthropology from Wake Forest University, his M.A. in media studies from Syracuse University, and his Ph.D. in mass communication from the University of North Carolina, Chapel Hill. His research focuses on the effects of mediated messages on audience members, paying particular attention to the unconscious mechanisms that drive attitudes and behaviors and how the media may help to influence those mechanisms. He has presented research at the annual meetings of the Association for Education in Journalism and Mass Communication, the International Communication Association, and the National Communication Association. His work has been published in such journals as Media Psychology, Applied Cognitive Psychology, and The Journal of Applied Research on Children, among others.

Dr. Northup brings many years of professional experience to his teaching based on his time working in the television industry in Los Angeles. Over the course of seven years, he worked on more than 180 episodes of prime time television, mostly as a writer. The experience of working in L.A. helps to inform his current research questions.


  • Doctor Of Philosophy In Mass Communication University Of North Carolina, Chapel Hill
  • Master Of Arts In Media Studies, Syracuse University
  • Bachelor Of Arts In Anthropology, Wake Forest University

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Research Interests

  • Psychological Effects of the Media
  • Implicit Attitudes and Memory
  • Attitude Change
  • The Role of Media Consumption on Nutritional Knowledge

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  • Media Effects
  • Broadcast & Film Writing
  • Documentary Filmmaking
  • Research Methods

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Selected Publications

  • Carpentier, F.D., Northup, T., & Parrott, M.S. (in press). Revisiting media priming effects of sexual depictions: Replication, extension, and consideration of sexual depiction strength. Media Psychology.
  • Northup, T. (in press). Truth, lies, and packaging: How food marketing creates a false sense of health. Food Studies: An Interdisciplinary Journal.
  • Northup, T., & Mulligan, N. (2013). Online advertisements and conceptual implicit memory: Advances in theory and methodology. Applied Cognitive Psychology.
  • Northup, T., & Dillman Carpentier, F. (2013). Exploring priming effectiveness within news stories according to media modality and valence. The Electronic Journal of Communication.
  • Northup, T. (2013). The role of image body size, race, and familiarity on subsequent evaluations of the self. Southwestern Mass Communication Journal.
  • Northup, T. (2013). Examining the relationship between media use and aggression, sexuality, and body image. Journal of Applied Research on Children.
  • Northup, T. & Mulligan, N. (2013). Conceptual implicit memory in advertising research. Applied Cognitive Psychology.
  • Northup, T. (2010). Is everyone a little bit racist? Exploring cultivation using implicit and explicit measures. Southwestern Mass Communication Journal, 26, 29-41.
  • Northup, T. & Liebler, C. M. (2010). The good, the bad, and the beautiful: Beauty ideals on the Disney and Nickelodeon channels. Journal of Children and Media, 4, 265-282.

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Professional Activities

  • Chair of AEJMC’s Midwinter Conference for the Mass Communication and Society Division
  • Participant of the Scripps Howard Leadership Academy held at the Manship School of Mass Communication at Louisiana StateUniversity
  • Member of the Writers Guild of America

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  • The Knight News-AEJMC Bridge Grant – awarded external grant to fund the creation and implementation of a website to host student projects created in my documentary and other related courses.
  • New Faculty Research Award – the University of Houston.  Recipient of a university-wide faculty research award to fund a research project.
  • Promising Professor Award – Association for Education in Journalism and Mass Communication (2011). Recognized by the Mass Communication and Society Division as the top recipient for this national prize. 
  • Roy H. Park Doctoral Fellowship – University of North Carolina, Chapel Hill, School of Journalism and Mass Communication (2009-2011). Recipient of the prestigious fellowship while studying at the University of North Carolina.
  • William Francis Clingman, Jr. Ethics Award – University of North Carolina, Chapel Hill, School of Journalism and Mass Communication (2010). Received award recognizing my commitment to research and teaching that relates to media ethics.
  • Future Faculty Fellowship Program – University of North Carolina, Chapel Hill, Center for Faculty Excellence (2009). One of 25 graduate students selected from the entire UNC graduate population to receive this fellowship, which were given to those who demonstrated great potential for success in the educational field. 

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