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Larry Kelley

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Instructional Assistant Professor

  • Office: Communications Bldg, Room #140
  • Email:
  • Phone: 713-743-2883  
Larry Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication. He has been in the advertising industry as a practitioner for over 25 years. Professor Kelley most recently was Executive Vice President, Chief Planning Officer of FKM, where he was responsible for media, research, account planning and interactive departments of this $250 million dollar gross billing agency. Prior to joining FKM, he served in senior management roles for BBDO, Bozell & Jacobs and the Bloom Agency.

Professor Kelley has been recognized as an industry leader, including winning four EFFIES awards for advertising effectiveness as well as an Addy for creativity. He is widely quoted in the industry trade publications such as ADWEEK, Advertising Age and Media Week. He currently is on the board of the Houston Advertising Federation and the American Association of Advertising Agencies.

Professor Kelley has authored or co-authored seven books. Last year, cume sales for his textbooks passed 250,000 units sold. Professor Kelley's textbooks published by M.E. Sharpe include: Advertising Media Planning: A Brand Management Approach, Advertising Media Workbook and Sourcebook, Advertising Account Planning: A Practical Approach, Advertising Management, Advertising Management Casebook and Advertising & Public Relations Research. Advertising Media Planning and Advertising Account Planning are the top sellers in the field, as is Advertising and Public Relations Research. They have been adopted by over 75 college/university programs including programs in Brazil and Korea.
Professor Kelley is the advisor to the American Advertising Federation's student chapter at the University of Houston and the organization's National Student Advertising Competition team. 


  • Masters Degree from the University of Texas in advertising/marketing
  • Bachelor of Science degree from the William Allen White School of Communication

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  • Advertising Media Planning
  • Advertising Account Planning
  • Advertising Portfolio
  • Advertising Campaigns
  • Principles of Advertising

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  • AAF District 10 Educator of the Year (2012)
  • Two-time finalist for the CLASS teaching awards
  • Named as one of most popular professors by UH Alumni Association.
  • Prism Awards
  • Lantern Awards 

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