Larry Kelley

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Instructional Assistant Professor

  • Office: Communications Bldg, Room #110
  • Phone: 714-743-2883  
Larry Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication. He has been in the advertising industry as a practitioner for over 25 years. He most recently was Executive Vice President, Chief Planning Officer of FKM, where he was responsible for media, research, account planning and interactive departments of this $250 million dollar gross billing agency. Prior to joining FKM, Kelley served in senior management roles for BBDO, Bozell & Jacobs and the Bloom Agency.

He has been recognized as an industry leader, including winning four EFFIES awards for advertising effectiveness as well as an Addy for creativity. He is widely quoted in the industry trade publications such as ADWEEK, Advertising Age and Media Week. He currently is on the board of the Houston Advertising Federation and the American Association of Advertising Agencies.

Professor Kelley has authored or co-authored seven books. His textbooks published by M.E. Sharpe include: Advertising Media Planning: A Brand Management Approach, Advertising Media Workbook and Sourcebook, Advertising Account Planning: A Practical Approach, Advertising Management, Advertising Management Casebook and Advertising & Public Relations Research. These textbooks have been adopted by over 90 different universities on both a national and international basis.


  • Masters Degree from the University of Texas in advertising/marketing
  • Bachelor of Science degree from the William Allen White School of Communication

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  • Advertising Media Planning
  • Advertising Account Planning
  • Advertising Portfolio
  • Advertising Campaigns
  • Principles of Advertising

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  • Prism Awards
  • Lantern Awards 

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