Jennifer Vardeman-Winter, Ph.D.

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Assistant Professor

  • Office: Communications Bldg, Room #142
  • Email:
  • Phone:  713-743-4294  


  • Ph.D. and M.A. in communication from the University of Maryland at College Park
  •  B.S. in public relations from the University of Texas at Austin

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Research Interest

  • Public Relations Campaigns
  • Health Communication
  • Multicultural Feminist Research

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  • Issues Management
  • Seminar in Crisis Communication
  • Public Relations Theory
  • Public Relations Management
  • Principles of Public Relations
  • Critical and Cultural Public Relations

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Selected Publications

  • Vardeman-Winter, J. E. (2010). Using the cultural studies approach to understand health decision-making among a teen public. Public Relations Review, 36, 383-385.
  • Vardeman, J. E., & Aldoory, L. (2008). A qualitative study of how women make meaning of contradictory media messages about the risks of eating fish. Health Communication, 23, 282-291.
  • Vardeman-Winter, J. E. (2012). Medicalization and teen girls’ bodies in the Gardasil cervical cancer vaccine campaign. Feminist Media Studies, 12(2), 281-304.
  • Vardeman-Winter, J. (2011). Confronting Whiteness in public relations campaigns and research with women. Journal of Public Relations Research, 23(4), 412-441.
  • Vardeman-Winter, J. & Tindall, N. T. J. (2010). “If it’s a woman’s issue, I pay attention to it”: Gendered and intersectional complications in The Heart Truth media campaign. PRism 7(4), 1-15,

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  • James E. Grunig and Larissa A. Grunig Outstanding Master's Thesis Award from the Public Relations Division of the International Communication Association.
  • University of Maryland’s Department of Communication Outstanding Research Paper Award.
  • Ann G. Wylie Dissertation Fellowships awarded by the Graduate School at the University of Maryland for Fall 2008.
  • Mary Gardner Award for Graduate Student Research by Commission on the Status of Women in the Association for Education in Journalism and Mass Communication.
  • University of Houston’s Women’s Studies Program and the Friends of Women’s Studies’ Faculty Summer Stipend for 2010. Funding for a project titled, "Identifying intersectionality within women’s perceptions of the new screening guidelines for breast and cervical cancers."


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