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Jennifer Vardeman-Winter, Ph.D.

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Associate Professor

Director of Graduate Studies Program
Affiliate Faculty Member in UH’s Women’s, Gender, and Sexuality Studies Program

  • Office: Communications Bldg, Room #142
  • Email:
  • Phone:  713-743-4294  


  • Ph.D. and M.A. in communication from the University of Maryland at College Park
  •  B.S. in public relations from the University of Texas at Austin

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Research Interest

  • Public Relations Campaigns
  • Risk and Crisis Communication
  • Public Health/Health Care Public Relations
  • Multicultural Feminist Research

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  • Issues Management
  • Seminar in Crisis Communication
  • Public Relations Theory
  • Public Relations Management
  • Principles of Public Relations
  • Critical and Cultural Public Relations
  • Strategic Entrepreneurial Communication

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Selected Publications

  • Vardeman-Winter, J., & Place, K. (2017). Still a lily-white field of women: The state of workforce diversity in public relations practice and research. Public Relations Review, 43, 326-336.
  • Vardeman-Winter, J. (2017). The framing of women and health disparities: A critical look at race, gender, and class from the perspectives of grassroots health communicators. Health Communication, 32, 629-638. DOI: 10.1080/10410236.2016.1160318
  • Vardeman-Winter, J. (2015). "Navigation and grounded communication: Grassroots strategies for public relations practitioners working with underserved communities." In R. Waters (Ed.), Public Relations in the Nonprofit Sector: Theory and Practice (pp. 124-140). Routledge New Directions in Public Relations and Communication Research series.
  • Vardeman-Winter, J. (2014). Issues of representation, reflexivity, and research-participant relationships: Doing feminist cultural studies to improve health campaigns. Public Relations Inquiry, 3(1), 91-111.
  • Vardeman-Winter, J., Jiang, H., & Tindall, N. T. J. (2014). "'Mammography at age 40 to 49 saves lives, just not enough of them': Gendered political intersections in communicating breast cancer screening policy to publics." In C. Daymon & K. Demetrious (Eds.), Gender and public relations: Critical perspectives on voice, image and identity (pp. 221-246). New York: Routledge New Directions in Public Relations and Communication Research series.
  • Vardeman-Winter, J., Jiang, H., & Tindall, N. T. J. (2013). Information-seeking outcomes of representational, structural, and political intersectionality among health media consumers. Journal of Applied Communication Research, 41(4), 389-411.
  • Vardeman-Winter, J. E. (2012). Medicalization and teen girls' bodies in the Gardasil cervical cancer vaccine campaign. Feminist Media Studies, 12(2), 281-304.
  • Vardeman-Winter, J. (2011). Confronting Whiteness in public relations campaigns and research with women. Journal of Public Relations Research, 23(4), 412-441.
  • Vardeman-Winter, J. & Tindall, N. T. J. (2011). Editorial: The current climate on publics segmentation research: Publics at a nexus of multiple identities and digitisation. PRism Journal, 8(2):
  • Vardeman-Winter, J. & Tindall, N. T. J. (2010). "If it's a woman's issue, I pay attention to it": Gendered and intersectional complications in The Heart Truth media campaign. PRism 7(4), 1-15,
  • Vardeman, J. E., & Aldoory, L. (2008). A qualitative study of how women make meaning of contradictory media messages about the risks of eating fish. Health Communication, 23, 282-291.

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Honors, Grants, and Fellowships

  • Class of 2017 Member. Cougar Chair’s Leadership Academy. University of Houston.
  • Vardeman-Winter, J. E. (2017). The University of Houston Women’s, Gender, & Sexuality Studies Program and the Friends of Women’s Studies’ Faculty Summer Stipend for 2017. The stipend funded a project titled, “Women’s perceptions of pelvic floor disorders communication."
  • Kopenhaver Center Fellow. Lillian Lodge Kopenhaver Center for the Advancement of Women in Communication, School of Journalism and Mass Communication at the Florida International University and the Association for Education in Journalism and Mass Communication's Commission on the Status of Women.
  • Class of 2014 Member. Seventh annual Scripps Howard Academic Leadership Academy. Louisiana State University's Manship School of Mass Communication.
  • Arthur W. Page Legacy Scholar for the Arthur W. Page Center at Penn State University, 2013—2014, for a project titled, "Ethics and Health Public Relations."
  • Principal Investigator for a grant with the Texas Department of Housing and Community Affairs titled, "Affordable Multifamily Housing Primer," September, 2013 – August, 2014.
  • University of Houston's Women's Studies Program and the Friends of Women's Studies' Faculty Summer Stipend recipient for 2010. Funding for a project titled, "Identifying intersectionality within women's perceptions of the new screening guidelines for breast and cervical cancers."
  • Mary Gardner Award for Graduate Student Research by Commission on the Status of Women in the Association for Education in Journalism and Mass Communication

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Select Service Commitments

  • Member, University Commission on Women, University of Houston
  • Member, ADVANCE (National Science Foundation-funded study to increase the participation and advancement of women in academic science and engineering careers), Recruitment and Retention Committee, University of Houston
  • Member, Health Professions Advisory Committee, University of Houston
  • Research Chair, Commission on the Status of Women, Association for Journalism and Mass Communication Education
    Editorial Board Member of the Journal of Public Relations Research, Public Relations Inquiry, and Public Relations Journal
  • Board Member, American Lung Association of Houston
  • Volunteer, Women's Health Initiative of Texas

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