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Coke Zero Premium Event exceeds expectations

The Coke Zero Premium Event at the University of Houston exceeded attendance expectations, with more than 1,200 people coming to the party in Butler Plaza.

The final tally was 1,242 for the event, which was held from 6 to 10 p.m. Oct. 4.

“It was great to see so many different students of diverse backgrounds coming together to enjoy everything at the Coke Zero experience,” said Ted Ketterer, U.S. Hispanic marketing representative with Coca-Cola North America.

Students who came to the free party-like gathering were given wireless headsets that allowed them to hear music being played by three DJs: DJ Wick-it the Instigator, a recognized producer and DJ; DJ Ro Parrish, official DJ of the Dallas Mavericks and brother of a UH football player; and DJ Deuce, a UH student and member of Sigma Lambda Beta, a historically Latino-based fraternity.

The event was set up outdoors, but included a large inflatable dance tent that allowed up to 50 people inside at any given time.

Outside of the tent, students were able to sit in lounge areas and enjoy free Coca-Cola Zero in aluminum bottles. Similar events by Coca-Cola were also held in Miami and Los Angeles, with the UH gathering drawing the most people.