Coke Zero Premium Event exceeds expectations
The Coke Zero Premium Event at the University of
Houston exceeded attendance expectations, with more than 1,200
people coming to the party in Butler Plaza.
The final tally was 1,242 for the event, which was held from 6
to 10 p.m. Oct. 4.
It was great to see so many different students of diverse
backgrounds coming together to enjoy everything at the Coke Zero
experience, said Ted Ketterer, U.S. Hispanic marketing
representative with Coca-Cola North America.
Students who came to the free party-like gathering were given
wireless headsets that allowed them to hear music being played
by three DJs: DJ Wick-it the Instigator, a recognized producer
and DJ; DJ Ro Parrish, official DJ of the Dallas Mavericks and
brother of a UH football player; and DJ Deuce, a UH student and
member of Sigma Lambda Beta, a historically Latino-based
The event was set up outdoors, but included a large inflatable
dance tent that allowed up to 50 people inside at any given
Outside of the tent, students were able to sit in lounge areas
and enjoy free Coca-Cola Zero in aluminum bottles. Similar
events by Coca-Cola were also held in Miami and Los Angeles,
with the UH gathering drawing the most people.