STUDENT SPOTLIGHT: LAUREN ROSENBAUM
Lauren Rosenbaum is becoming a familiar face on the UH campus.
Her smile and bright personality has landed her the spotlight in
several UH marketing pieces. However, that star on camera is
also a rising star in public relations with big ideas and big
plans. She is quickly taking charge of her future and displaying
an admirable sense of motivation and ambition that will most
assuredly lead to a successful career.
Rosenbaum, a Baytown native and public relations junior, is
currently the assistant to the marketing coordinator for
Auxiliary Services, gaining real world marketing experience. She
was initially hired on to the student marketing team in fall
2010 and now assists in planning and executing auxiliary events
such as the UH vs. Rice Chili Cook-off.
“Lauren is an outstanding student worker who has natural talent
in public relations and marketing. I am extremely happy to have
her on my team,” said Billy Garner, marketing coordinator for
After attending Texas Tech University and Lee Community College,
Rosenbaum transferred to the university and said she “found her
heart and her pride at UH.” She said she wasn’t very engaged in
the college lifestyle at her previous schools and wanted to work
on campus in order to get involved with the university. She
attended a job fair where she submitted her resume to Auxiliary
Services and was chosen for the team by Elaine Hampton, Cougar
Card Office Supervisor.
“Everything from Lauren’s smile to her sense of humor makes her
a joy to be around! She is always ready and willing to take on
new responsibilities in order to get the job done. We appreciate
her tenacity and all of the wonderful qualities she brings to
our organization!” Hampton said.
Outside of her studies and work, Rosenbaum has gotten involved
this semester in the Public Relations Student Society of America
(PRSSA) and became the social media chair. She plans to run for
vice president of the chapter in December.
“When you are majoring in public relations, networking is huge.
So I decided to join an organization that will help me find
opportunities and launch my career. But I also joined to be a
part of something, a group of people where you are all learning
about something, not because you are in class or because you are
forced to, but because you enjoy it and feel like you belong.
And once I joined, everything just keeps going up,” she said.
After joining PRSSA, Rosenbaum attended a national conference
and said it is the “best thing I could’ve ever done for myself.”
She learned about student-run public relations firms that were
developing on other college campuses and felt inspired. She
decided to put her ideas into action and has been working on
plans to develop a UH student run public relations firm. She has
quickly gained the support from her student organization and
several UH staff members as well as groups interested in hiring
“When students have an internship opportunity on campus, why
wouldn’t they want to be a part of that? Some students can’t
find internships or don’t have time to devote to them and if
there’s something right here on campus, it makes it easier. It
will give us an opportunity to build our resumes and learn
things we can’t learn in a classroom,” she said.
While working to build the firm, she is also putting her public
relations skills to work in promoting the Mr. UH competition, a
male pageant that was started by two girls on campus as a way to
bring students together for a fun and philanthropic cause. All
proceeds from the contest will be donated to the charity of the
winner’s choice. The competition will be held on November 11
from 7-10 p.m. in the UC Houston Room.
Not only does Rosenbaum make things happen behind the scenes but
she has also become quite a pro at starring on screen. She has
been featured in several UH marketing pieces including a ‘Choose
Houston’ commercial, a Cougar Vision video at a home football
game, a bus shelter ad on campus and will soon be smiling down
at Houston commuters from billboard ads for UH.
She said she has found her direction this semester and it has
led her to great opportunities. Rosenbaum said when she first
began college, she picked a major but didn’t yet feel the
connection to it and had tried to figure out what she wanted to
do with her career. She now says she knows what she wants to do
and hopes to work for a PR agency after graduation. She is
making significant steps this year and plans to keep moving
forward in achieving her dream.
“Joining PRSSA and getting further into my public relations
classes helped me to develop that passion for it and I realized
this is what I need to be doing. And once I realized that this
is what I want to do for a career, that this is what I’m meant
to do, I won’t stop until I do it,” she said.