COMM Degree Information
Jack J. Valenti School of Communication
- Who's Who in the Jack J. Valenti School of Communication
- Degrees and Majors
- General Requirements for the Jack J. Valenti School of Communication
- Jack J. Valenti School of Communication Minors
- Minor in Film Studies
- Minor in Health Communication
- Minor in Jack J. Valenti School of Communication - Concentrations
- List of Concentrations
- Courses: Communication (COMM)
Who's Who in the Jack J. Valenti School of Communication
Beth M. Olson
William Douglas, William Hawes, Garth S. Jowett, David McHam (Instructional)
Martha J. Haun, Jaesub Lee, Beth M. Olson, Frederick A. Schiff
Laura Ashley (Instructional), Deborah Bridges (Instructional), Suzanne Buck (Instructional), Lindita Camaj, Craig Crowe (Instructional), Darryl Ewing (Instructional), Julie Fix (Instructional), Catherine Burch Graham (Instructional), Keith Houk (Instructional), Larry Kelley (Instructional), Lan Ni, Temple Northup, Randy Polk (Instructional), Arthur Santana, Jennifer Vardeman-Winter, Zhiwen Xiao, Jill Yamasaki
Degrees and Majors
The Jack J. Valenti School of Communication strives to produce graduates who are broadly educated, ethical, technologically proficient, literate in the media of communication and able to assume leadership roles in the information age.
By stressing the study and the practice of communication in an urban environment, the school prepares students for lifetime careers in which they will shape, analyze, respond to, and work in the fields of communication. Students will acquire verbal, literate, numerate, visual, and social communication competencies through a combination of academic and professional experiences in an area of concentration selected by each student.
Professional internships are a key element in the broad education students may receive through the school. Students may qualify in their junior and senior years by meeting grade point requirements and completing relevant course work.
The Jack J. Valenti School of Communication offers a Bachelor of Arts degree in communication with concentrations in advertising, corporate communication, health communication, interpersonal communication, journalism, media production, media studies, and public relations. A subplan in integrated communication is also offered.
The Jack J. Valenti School of Communication also offers the Master of Arts degree in communication with emphases in public relations, mass communication studies and speech communication.
For more information about admission to the graduate programs, requirements for the degrees and course listings, consult the school's Director of Graduate Studies and refer to the Graduate and Professional Studies catalog.
General Requirements for the Jack J. Valenti School of Communication
Students in good academic standing may declare communication as their major and select a concentration at any time. Students interested in the school but uncertain about a concentration may declare themselves Communication Unspecified (COMM-UN) up to completion of 72 hours. Then they must choose a concentration.
All undergraduate majors in the Jack J. Valenti School of Communication must complete, with a GPA of at least 2.00, 12 semester hours as follows:
- COMM: 1301, 1302, 2300, and 4303.
To take Jack J. Valenti School of Communication courses at the 3000-
and 4000-level, students must complete the three lower level courses
required of all Communication majors, COMM 1301,
Majors should complete them in their first 60 hours; transfer students
should do so in their first two semesters at the university.
Students who enroll (register) for advanced courses without completing the nonadvanced requirements may be dropped by the instructor or the school. Neither the school nor the instructor will be responsible for tuition refunds.
- To graduate with a Bachelor of Arts in communication, students must
- A 2.00 cumulative GPA in all courses that count toward the major with at least a C in each.
- No COMM course for major (or minor) may be retaken more than twice.
Jack J. Valenti School of Communication Minors
Students seeking a minor in the Jack J. Valenti School of Communication must meet the same GPA requirements as the students declaring or changing their major to the Jack J. Valenti School of Communication at the time of filing their minor. Students may not enroll (register) for upper level courses in their minor until the lower level prerequisite course(s) has been completed, i.e., Film Studies Minor- COMM 1301 and all Concentration Minors- COMM 1301 and 1302.
Minor in Film Studies
Students seeking a minor in film studies must meet the following requirements:
- A minimum of 18 semester hours of which at least 12 are advanced.
Included in the requirement is COMM
1301 and a sequence of two courses, COMM
3370 and COMM 4370.
Students also must complete nine semester hours of electives to be selected from the following courses:
ART 1370, ARTH 1300, COMM 2370, 3321, 3379, 4328, 4375, 4376, 4392; ENGL 4373; FREN 3318 or 3319; GERM 3380, 3395; HIST 4314; ITAL 3305 or 3306; MAS 3341; PHIL 3361; THEA 2342; other appropriate selected topics or interdisciplinary courses in the College of Liberal Arts and Social Sciences approved by the School of Communication.
- A minimum of nine semester hours in residence, of which at least six are advanced.
- A minimum 2.00 cumulative grade point average for all courses attempted in the minor at the University of Houston with at least a C in each course.
Minor in Health Communication
Students seeking a minor in health communication must meet the following requirements:
- A minimum of 18 semester hours.
- Required foundation courses: COMM 1301, 1302, 3300 (formerly 4333)
- Select 9 hours from: COMM 3301, 3302, 3303, 3304, 3340, or 4335.
Minor in Jack J. Valenti School of Communication Concentrations
Students may minor in any of the school's concentrations. However, a minor for students interested in Advertising or Public Relations is a minor in both (Advertising/Public Relations) and Communication Advisors will help students select their courses to match their primary interest. For each concentration minor, students must complete COMM 1301 and 1302, plus 12 COMM hours in the concentration, of which nine must be advanced and nine must be in residence. Students must have a 2.00 GPA for all courses attempted in the minor at the University of Houston, with at least a C in each course.
List of Concentrations
for the Jack J. Valenti School of Communication
- Corporate Communication
- Health Communication
- Interpersonal Communication
- Media Production
- Media Studies
- Public Relations
- Integrated Communication Subplan
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Concentration in Advertising
The concentration provides basic knowledge, skills and ethical considerations to prepare students for entry into advertising careers. Specific areas of study include theory, principles, analytical and critical skills, ethical requirements, copywriting, media planning and placement, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for advertising careers.
- Take COMM 2310, 3360, 3361, 4360, and 4361, 4363 or 4366.
- (Must earn a C in COMM 2310 before proceeding to advanced communication courses.)
- Select 6 hours (two courses) of required Advertising electives from: COMM 3326, 3327, or 3353,
- Select 6 hours (two courses) from: COMM 1332, 2320, 3311, 3323, 3324, 3332, 3339, 3356, 3368, 3373, 4323, 4331, 4353, 4363, 4365, 4366, 4368, 4369, 4377, 4378, 4392, 4397, 4398, or MARK 3336
Concentration in Corporate Communication
Students will learn theories and principles of mediated and nonmediated communication relevant to the management of corporate, nonprofit and governmental organizations. Students will develop analytical and critical skills needed to develop and implement effective communication goals and strategies. This concentration serves students interested in:
Developing internal communication plans, training others to develop effective communication skills including improving team development, managing supervisory and customer service relations, and making presentations ranging from brief speeches to sophisticated multi-media programs.
- Developing communication designs using digital media technologies, and creating effective communication packages for regional, national and international organizations.
This concentration will prepare students for communication positions in a wide variety of organizations and with consulting firms. It will also provide a strong foundation for graduate work in communication studies and other fields of human behavior.
- COMM 2310, 2320, 3356,
(Must earn a C in COMM 2310 and COMM 2320 before proceeding to advanced communication courses.)
- Select 6 hours from COMM: 1332, 1333, 3330, 3352, 3358, 3360, 3368, 4356, 4357, or 4375.
- Select 3 hours from COMM: 2328, 3323, 3326, 3327, 3353, 4353, or 4378.
- Select 6 hours from COMM: 2322, 3320, 3332, 3339, 3358, 3373, 4331, 4335, 4354, 4358, 4367, 4377, 4392, 4397, or 4398.
Concentration in Health Communication
Students in health communication will develop and acquire knowledge and skills essential to becoming more effective health care consumers and advocates as well as learn the fundamentals of health campaign planning, implementation, and evaluation. Research, theory, and practical application are combined to help students develop communication strategies associated with positive health outcomes and successful negotiation of the health care system. Students will complete coursework across a wide range of health care situations focusing on interpersonal, group, organizational, cultural, and computer-mediated levels of analysis. Students will also complete coursework across a wide range of health care contexts focusing on the role of gender, media, tailored messages, and e-health in building, delivering, and evaluating mediated health campaigns to promote health and behavior change.
- COMM 2310, 3300, 3303, 3304
- Required Electives: 6 hours from COMM 3301, 3302, 4335
- Required Electives: 9 hours from COMM 3330, 3331, 3352, 3353, 3356, 3376, 4331, 4355, 4377, ANTH 4331, 4334, 4384, ECON 3368, ENGL 4371, HLT 3306, 3381, 4306, 4308, HON 3301, SOC 3345, 3380
Concentration in Interpersonal Communication
Students will gain knowledge of the interplay between communication and relationships on both micro and societal levels. At the micro level, students will develop analytic and communication skills needed to understand the process of relationship development, maintenance and deterioration. At the societal level, students will acquire critical reasoning skills needed to interpret images and messages about families and other small groups.
Students will be prepared for entry-level communication positions in organizations such as those allied with health care and human development or for advanced work in communication studies and other fields focusing on the analysis of human behavior.
- COMM 1333, 3300 and 4331.
- In addition to the required courses, students must take 18 advanced hours (six courses) from COMM 3350, 3360, 3362, 3368, 3370, 3372, 3373, 3375, 3376, 4314,4334, 4337, 4338, 4350, 4355, 4364, 4367, 4370, 4372, 4374, 4375, 4376, 4392, 4397, 4398.
Concentration in Journalism
Students in print and broadcast will develop an understanding of the political, economic, social, and cultural contexts in which news is gathered and disseminated. They will acquire the skills needed to investigate effectively the world of news and to report these findings accurately, clearly, completely, and in the public interest. They will graduate with the knowledge of the critical, analytical, and ethical perspectives necessary to succeed in entry-level jobs and in lifelong careers .
Print Media Sequence
- COMM 2310, 3311 and 3314.
(Must earn a C in COMM 2310 before proceeding to advanced communication courses.)
- Select three hours from COMM 4310, 4312, 4313, 4315 or 4371.
- Select three hours from COMM 2320, 2322, 2328, 3316, 3320, 3323, 3324, 3326, 3327, 3353, or 3383.
- In addition to the required courses, students must take 12 advanced hours (four courses) in communication selected from COMM 3320, 3321, 3323, 3324, 3326, 3327, 3329, 3350, 3353, 3361, 3369, 3372, 3373, 3376, 3379, 3380, 3382, 3383, 4310, 4312, 4313, 4314,4316, 4320, 4322, 4323, 4353, 4357, 4372, 4374, 4375, 4378, 4392, 4397, 4398.
- COMM 2310, 2320, 3311,
(Must earn a C in COMM 2310 before proceeding to advanced communication courses.)
- Select six hours from COMM 2322, 3320, 3321, 3323, or 3353.
- In addition to the required courses, students must take 9 advanced hours (three courses) in communication selected from COMM 3320, 3321, 3323, 3324, 3326, 3327, 3329, 3350, 3353, 3361, 3369, 3372, 3373, 3376, 3379, 3380, 3382, 3383, 4310, 4312, 4313, 4314, 4316, 4320, 4322, 4323, 4353, 4357, 4372, 4374, 4375, 4378, 4392, 4397, 4398.
Concentration in Media Production
Students will acquire the ability to create communications using audio, video, motion picture, photography and computer graphics techniques. An appreciation and ethical concern for the professional values and effects on an audience of utilizing such techniques will accompany both practical and theoretical instruction. Skills needed to perform the research and writing functions that precede actual production of media programs as well as performance studies are included.
This concentration provides the preparation for internships and entry-level positions available in a wide variety of careers that require media production knowledge and skills, and the foundation for advancement in those fields.
- COMM 2320 (with a grade of C or better), 2322, and 2328.
(Must earn a C in COMM 2320 before proceeding to advanced production courses.)
- Select 12 hours (4 courses) from: COMM: 3319, 3320, 3321, 3329, 3353, 3380, 3382, 3383, 4320, 4322, 4380, 4381, 4382, 4392, 4397.
- Select 6 hours (2 courses) from: 3319, 3323, 3324, 3329, 3350, 3353, 3355, 3362, 3364, 3370, 3372, 3373, 3376, 4320, 4322, 4323, 4324, 4328, 4337, 4353, 4378, 4380, 4381, 4382, 4392, 4397,
Concentration in Media Studies
Students will deal critically with media issues that create and affect public policy and will explore media management policy. Course materials will also cover content, technology, training, programming, marketing, and audiences in national and international contexts.
- COMM 2320 and 4378.
- Select 3 hours from: COMM 3376, 4314, 4370, 4372.
- In addition to the required courses, students must take 18 advanced hours (six courses) from COMM 3350, 3360, 3362, 3368, 3370, 3372, 3373, 3375, 3376, 4314, 4334, 4337, 4338, 4350, 4355, 4364, 4367, 4370, 4372, 4374, 4376, 4392, 4397, 4398.
Concentration in Public Relations
The concentration provides basic knowledge, skills and ethical considerations to prepare students for entry into public relations and advertising careers. Students will learn the communication requirements to represent organizations, products, services, operations and policies effectively. Specific areas of study include theory, principles, analytical and critical skills ethical requirements, public policy development, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for public relations careers.
Public Relations Sequence
- COMM 2310, 3311,
(Must earn a C in COMM 2310 before proceeding to advanced communication courses.)
- Select 3 hours from: COMM 4354, 4364, 4365, 4367 or 4377.
- Select 3 hours from: COMM 3326, 3327, or 3353.
- Select 6 hours (2 courses) of required Public Relations electives from: COMM 1332, 2320, 3323, 3324, 3356, 3360, 4323, 4353, 4355, 4357, 4361 (or 4363), 4365, 4392, 4397, 4398, or MARK 3336.
Subplan in Integrated Communication
The concentration teaches students theories and principles of corporate, nonprofit, and organizational communication, provides students basic knowledge and ethical considerations of the fields of public relations, advertising and corporate communication, and teaches the fundamentals of business communication.
- COMM 2310, 3353, 3360, 3368.
- One of the following courses: COMM 4361, 4363, or 4368.
- 12 hours (at least 6 at the 4000 level) from the following courses: COMM 3311, 3323, 3326, 3327, 3332, 3352, 3356, 3361, 3369, 3338, 3377, 4331, 4354, 4355, 4357, 4358, 4360, 4361, 4362, 4363, 4364, 4365, 4366, 4367, 4368, 4369, 4370, 4372, 4374, 4375, 4377, 4378, MARK 3336.
Catalog Publish Date: August 22, 2012
This Page Last Updated: October 1, 2012