Courses: Marketing (MARK)College: C. T. Bauer College of Business
Any TCCN equivalents are indicated in square brackets [ ].
MARK 3336: Elements of Marketing Administration
Cr. 3. (3-0). Prerequisite: junior standing. Marketing orientation of the political, social, legal, and economic environments. Development of marketing programs incorporating these perspectives. Formulation of strategies for the design, pricing, channels, and promotion of products/services.
MARK 3339: Marketing Strategy and Planning (formerly MARK 4389)
Cr. 3. (3-0). Prerequisite: MARK 3336. Choosing marketing strategies and developing marketing plans.
MARK 4179: Sales Practicum
Cr. 1. (1-0). Prerequisite: MARK 3337. Skills development and career development strategies for sales careers. May be repeated for credit.
MARK 4362: Applied Buyer Behavior
Cr. 3. (3-0). Prerequisite: MARK 3336. The applications of buyer behavior in the execution of marketing strategy.
MARK 4363: International Marketing
Cr. 3. (3-0). Prerequisite: MARK 3336. Concepts and strategies in international marketing.
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Effective beginning Fall 2013 (see also listing below):
MARK 4365: Internet Marketing
Cr. 3. (3-0). Prerequisite: MARK 3336. Conceptual and technological issues related to marketing on the Internet.
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Effective through end of Summer 2013 (see also listing above):
MARK 4365: Electronic Commerce
Cr. 3. (3-0). Prerequisite: MARK 3336. Models, issues, theories, and Internet resources related to electronic commerce.
MARK 4366: Business-to-Business Marketing
Cr. 3. (3-0). Prerequisite: MARK 3336. Concepts and problems in marketing to business organizations.
MARK 4367: Advertising and Promotion Management
Cr. 3. (3-0). Prerequisite: MARK 3336. Concepts and problems in advertising decisions.
MARK 4372: Services Marketing
Cr. 3. (3-0). Prerequisite: MARK 3336. Marketing services. Service quality effects on firm performance. Integration of perspectives of top management, marketing, operations, and human resource management.
MARK 4373: Advanced Professional Selling
Cr. 3. (3-0). Prerequisites: MARK 3337 and approval of coordinator. Advanced selling including negotiation skills and buying behavior.
MARK 4374: Sales Management
Cr. 3. (3-0). Prerequisites: MARK 3337 and approval of coordinator. Managing sales personnel, defining sales territories, sales forecasting, and budgeting issues.
MARK 4375: Key Account Selling
Cr. 3. (3-0). Prerequisites: MARK 3337 and approval of coordinator. Selling to key accounts and complex enterprises. Account segmentation, strategic account plans, and the complex sales cycle.
MARK 4376: Sales Force Automation
Cr. 3. (3-0). Prerequisites: MARK 3337 or MIS 3376 and approval of program coordinator. Systems and software used to support and enhance selling and sales management.
MARK 4390: Marketing for Nonprofit Organizations
Cr. 3. (3-0). Prerequisite: MARK 3336. Marketing for nonprofit organizations that are both mission and market driven. Taught as a practicum involving projects for nonprofit organizations.
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Effective beginning Fall 2013:
MARK 4396: Marketing Internship
Cr. 3. (0-3). Prerequisites: junior standing and approval of department chair. Enhancement of concepts and techniques learned in the classroom. Written report required.
Catalog Publish Date: August 22, 2012
This Page Last Updated: April 17, 2013