MARK 3336: Elements of Marketing Administration
Cr. 3. (3-0). Prerequisite: junior standing. Marketing orientation of the political, social, legal, and economic environments. Development of marketing programs incorporating these perspectives. Formulation of strategies for the design, pricing, channels, and promotion of products/services.

MARK 3337: Professional Selling
Cr. 3. (3-0). Prerequisite: junior standing. Basic concepts of selling.

MARK 3339: Marketing Strategy and Planning (formerly MARK 4389)
Cr. 3. (3-0). Prerequisite: MARK 3336. Choosing marketing strategies and developing marketing plans.

MARK 3399:4399: Senior Honor Thesis
Cr. 3 per semester. Prerequisites: approval of department chair and Bauer College's Office of Undergraduate Business Programs.

MARK 4179: Sales Practicum
Cr. 1. (1-0). Prerequisite: MARK 3337. Sales career management advice from sales industry speakers.

MARK 4198: Special Problems
Cr. 1. (1-0). Prerequisites: junior standing and approval of department chair. May not be repeated for credit.

MARK 4298: Special Problems
Cr. 2. (2-0). Prerequisites: junior standing and approval of department chair. May not be repeated for credit.

MARK 4338: Marketing Research
Cr. 3. (3-0). Prerequisites: STAT 3331 or equivalent and MARK 3336. Overview of research methods and information needs for marketing decisions.

MARK 4339: Database Marketing
Cr. 3. (3-0). Prerequisite: STAT 3331 and MARK 3336. Use of database information to guide marketing decisions.

MARK 4362: Applied Buyer Behavior
Cr. 3. (3-0). Prerequisite: MARK 3336. The applications of buyer behavior in the execution of marketing strategy.

MARK 4363: International Marketing
Cr. 3. (3-0). Prerequisite: MARK 3336. Concepts and strategies in international marketing.

MARK 4365: Electronic Commerce
Cr. 3. (3-0). Prerequisite: MARK 3336. Models, issues, theories, and Internet resources related to electronic commerce.

MARK 4366: Business-to-Business Marketing
Cr. 3. (3-0). Prerequisite: MARK 3336. Concepts and problems in marketing to business organizations.

MARK 4367: Advertising and Promotion Management
Cr. 3. (3-0). Prerequisite: MARK 3336. Concepts and problems in advertising decisions.

MARK 4368: Pricing
Cr. 3. (3-0). Prerequisites: STAT 3331 or equivalent and MARK 3336. Concepts and issues in pricing.

MARK 4372: Services Marketing
Cr. 3. (3-0). Prerequisite: MARK 3336. Marketing services. Service quality effects on firm performance. Integration of perspectives of top management, marketing, operations, and human resource management.

MARK 4373: Advanced Professional Selling
Cr. 3. (3-0). Prerequisites: MARK 3337 and approval of coordinator. Advanced selling including negotiation skills and buying behavior.

MARK 4374: Sales Management
Cr. 3. (3-0). Prerequisites: MARK 3337 and approval of coordinator. Managing sales personnel, defining sales territories, sales forecasting, and budgeting issues.

MARK 4375: Key Account Selling
Cr. 3. (3-0). Prerequisites: MARK 3337 and approval of coordinator. Selling to key accounts and complex enterprises. Account segmentation, strategic account plans, and the complex sales cycle.

MARK 4376: Sales Force Automation
Cr. 3. (3-0). Prerequisites: MARK 3337 or MIS 3376 and approval of program coordinator. Systems and software used to support and enhance selling and sales management.

MARK 4390: Marketing for Nonprofit Organizations
Cr. 3. (3-0). Prerequisite: MARK 3336. Marketing for nonprofit organizations that are both mission and market driven. Taught as a practicum involving projects for nonprofit organizations.

MARK 4397: Selected Topics in Marketing
Cr. 3. (3-0). Prerequisites: junior standing and approval of department chair or program director. May be repeated when topics vary.

MARK 4398: Special Problems
Cr. 3. (3-0). Prerequisites: junior standing and approval of department chair. May not be repeated for credit.