Beth M. Olson
William Douglas, William Hawes, Garth S. Jowett, David McHam (Instructional), Paul Michael Ryan
Martha J. Haun, Jaesub Lee, Beth M. Olson, Jim L. Query, Jr., Frederick A. Schiff
Michael Tate Barkley (Instructional), Michael Berryhill, Deborah Bridges (Instructional), Suzanne Buck (Instructional), Craig Crowe (Instructional), Julie Fix (Instructional), Keith Houk (Instructional), Larry Kelley (Instructional), Lan Ni, Randy Polk (Instructional), Zhiwen Xiao
The Jack J. Valenti School of Communication strives to produce graduates who are broadly educated, ethical, technologically proficient, literate in the media of communication and able to assume leadership roles in the information age.
By stressing the study and the practice of communication in an urban environment, the school prepares students for lifetime careers in which they will shape, analyze, respond to, and work in the fields of communication. Students will acquire verbal, literate, numerate, visual, and social communication competencies through a combination of academic and professional experiences in an area of concentration selected by each student.
Professional internships are a key element in the broad education students may receive through the school. Students may qualify in their junior and senior years by meeting grade point requirements and completing relevant course work.
The Jack J. Valenti School of Communication offers a Bachelor of Arts degree in communication with concentrations in journalism, public relations/advertising, media production, media studies, corporate communication, health communication, and interpersonal communication.
The Jack J. Valenti School of Communication also offers the Master of Arts degree in communication with emphases in public relations, mass communication studies and speech communication.
For more information about admission to the graduate programs, requirements for the degrees and course listings, consult the school's Director of Graduate Studies and refer to the Graduate and Professional Studies catalog.
Students in good academic standing may declare communication as their major and select a concentration at any time. Students interested in the school but uncertain about a concentration may declare themselves Communication Unspecified (COMM-UN) up to completion of 72 hours. Then they must choose a concentration.
All undergraduate majors in the Jack J. Valenti School of Communication must complete, with a GPA of at least 2.00, 12 semester hours as follows:
Students seeking a minor in the Jack J. Valenti School of Communication must meet the same GPA requirements as the students declaring or changing their major to the Jack J. Valenti School of Communication at the time of filing their minor. Students may not enroll (register) for upper level courses in their minor until the lower level prerequisite course(s) has been completed, i.e., Film Studies Minor- COMM 1301 and all Concentration Minors- COMM 1301 and 1302.
Students seeking a minor in film studies must meet the following requirements:
Students seeking a minor in health communication must meet the following requirements:
Students may minor in any of the school's concentrations. For each concentration minor, students must complete COMM 1301 and 1302, plus 12 COMM hours in the concentration, of which nine must be advanced and nine must be in residence. Students must have a 2.00 GPA for all courses attempted in the minor at the University of Houston, with at least a C in each course.
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The concentration provides basic knowledge, skills and ethical considerations to prepare students for entry into advertising careers. Specific areas of study include theory, principles, analytical and critical skills, ethical requirements, copywriting, media planning and placement, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for advertising careers.
Students will learn theories and principles of mediated and nonmediated communication relevant to the management of corporate, nonprofit and governmental organizations. Students will develop analytical and critical skills needed to develop and implement effective communication goals and strategies. This concentration serves students interested in:
Developing internal communication plans, training others to develop effective communication skills including improving team development, managing supervisory and customer service relations, and making presentations ranging from brief speeches to sophisticated multi-media programs.
This concentration will prepare students for communication positions in a wide variety of organizations and with consulting firms. It will also provide a strong foundation for graduate work in communication studies and other fields of human behavior.
Students in health communication will develop and acquire knowledge and skills essential to becoming more effective health care consumers and advocates as well as learn the fundamentals of health campaign planning, implementation, and evaluation. Research, theory, and practical application are combined to help students develop communication strategies associated with positive health outcomes and successful negotiation of the health care system. Students interested in specializing in health care delivery (HCD) issues will complete coursework across a wide range of health care situations focusing on interpersonal, group, organizational, cultural, and computer-mediated levels of analysis. Students interested in specializing in public health promotion (PHP) will complete coursework across a wide range of health care contexts focusing on the role of gender, media, tailored messages, and e-health in building, delivering, and evaluating mediated health campaigns to promote health and behavior change.
Select one concentration from:
COMM 3302, 3303, 3340, 3341, 3342, 3360, 3372, 3376, 4361
Required Electives - 6 hours from the following:
Students will gain knowledge of the interplay between communication and relationships on both micro and societal levels. At the micro level, students will develop analytic and communication skills needed to understand the process of relationship development, maintenance and deterioration. At the societal level, students will acquire critical reasoning skills needed to interpret images and messages about families and other small groups.
Students will be prepared for entry-level communication positions in organizations such as those allied with health care and human development or for advanced work in communication studies and other fields focusing on the analysis of human behavior.
Students in print and broadcast will develop an understanding of the political, economic, social, and cultural contexts in which news is gathered and disseminated. They will acquire the skills needed to investigate effectively the world of news and to report these findings accurately, clearly, completely, and in the public interest. They will graduate with the know-ledge of the critical, analytical, and ethical perspectives necessary to succeed in entry-level jobs and in lifelong careers .
Students will acquire the ability to create communications using audio, video, motion picture, photography and computer graphics techniques. An appreciation and ethical concern for the professional values and effects on an audience of utilizing such techniques will accompany both practical and theoretical instruction. Skills needed to perform the research and writing functions that precede actual production of media programs as well as performance studies are included.
This concentration provides the preparation for internships and entry-level positions available in a wide variety of careers that require media production knowledge and skills, and the foundation for advancement in those fields.
Students will deal critically with media issues that create and affect public policy and will explore media management policy. Course materials will also cover content, technology, training, programming, marketing, and audiences in national and international contexts.
The concentration provides basic knowledge, skills and ethical considerations to prepare students for entry into public relations and advertising careers. Students will learn the communication requirements to represent organizations, products, services, operations and policies effectively. Specific areas of study include theory, principles, analytical and critical skills ethical requirements, public policy development, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for public relations careers.
Catalog Publish Date: August 21, 2009
This Page Last Updated: October 3, 2009
This Archive Captured: December 21, 2009